OUR BLOG

Resources for martial arts schools and enrichment studios

The latest industry news, guides, and resources for studios.

Category Filter:
Sort by
Newest
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
MyStudio and Century team members at their trade show booth
Business

Why Century Chose MyStudio to Build Century Direct

MyStudio is the exclusive technology partner behind Century Direct, Century Martial Arts' drop-shipping platform. Two companies built by martial artists, five years in — and what it means for studio owners.

Written by
Dan Miller
August 10, 2026
2026-08-04
Karate school owner in dojo
Motivation

Economic Trends in Martial Arts (updated 2025)

The martial arts industry is evolving rapidly, with new revenue models, virtual training, and AI-powered automation transforming how studios operate. This updated 2025 report explores the latest trends, from economic growth to CRM adoption, helping martial arts business owners stay ahead in an increasingly competitive landscape.

Written by
Tu Le
March 12, 2025
2025-03-13
MyStudio: Logos of short form platforms are visible - Instagram, TikTok, and YouTube.
Marketing

The rise of short-form content: How to win the attention game

Short-form content is dominating digital marketing, with platforms like TikTok, Instagram Reels, and YouTube Shorts driving engagement. As attention spans shrink, brands must leverage bite-sized videos to captivate audiences, boost virality, and increase conversions. This guide explores why short-form content works, trends shaping 2025, and strategies to maximize impact.

Written by
TJ Kim
February 16, 2025
2025-02-17
A magnifier glass focusing on a group of people. Understanding TAM - MyStudio insights.
Marketing

Mastering Total Addressable Market (TAM) for Local Business Growth

Understanding your total addressable market (TAM) can transform the way you run your local business. This blog explores the importance of TAM, steps to examine it, and actionable strategies to grow your market share. With insights into audience targeting, data sources, and tools like MyStudio, you can make smarter decisions and uncover untapped opportunities in your market.

Written by
TJ Kim
January 19, 2025
2025-01-20
Leading martial arts software, MyStudio, uses data to help studios develop a UVP for their business.
Marketing

Uncovering your unique value proposition (UVP): Why it matters and how to define yours

This blog dives into the importance of defining a unique value proposition (UVP) for local businesses, using a martial arts studio case study to demonstrate how data-driven decisions can drive success. It provides actionable steps to help businesses define their UVP and highlights how MyStudio software can support this process.

Written by
TJ Kim
December 29, 2024
2024-12-30
Minimalist digital illustration with muted colors featuring icons of a smartphone, barbell, and social media symbol, representing digital marketing strategies in the fitness industry on a soft, plain background.
Marketing

10 proven digital marketing tactics to help your fitness business stand out

In today's competitive fitness market, standing out requires creativity and strategy. Discover 10 proven digital marketing tactics, from TikTok trends to sustainable practices, that will help your fitness business attract clients, boost engagement, and build lasting relationships.

Written by
TJ Kim
November 14, 2024
2024-11-15