Studio owner reviewing growth numbers with the MyStudio dashboard
Success shouldn't require guesswork

Automate your martial arts studio operations

MyStudio helps you automate martial arts studio operations with the systems that scaled five locations past $1M each. Proven best practices from day one, not guesswork.

Automate martial arts school
Streamline studio operations
Studio operations software

Most studio operations software is built by developers. Ours wasn't.

They've never run a studio, chased a lead, or scaled locations. So they hand you tools and leave the systems to you. MyStudio ships with the practices that streamline studio operations built in.

MyStudio founders teaching and running their schools

Automated tools, built by real studio owners

MyStudio was created by the owners of InCourage Martial Arts: Two decades of school ownership plus Harvard Business School training. They built the systems they used to scale, then made them available to everyone.
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Proven studio systems ready to use

Proven systems, not blank slates

Other software hands you tools and says figure it out. MyStudio was built to automate martial arts school operations the way successful studios already run them, so you implement proven strategies instead of starting from scratch.
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Studio owners learning together at a workshop

Learn from owners who've done it

Customers join a community implementing best practices together: workshops, a peer group of successful owners, and The Simple Profit Podcast from the founders. The podcast teaches the philosophy. MyStudio executes it.
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Twenty years of trial and error, already done for you

Six best practice systems that took InCourage from struggling to $1M+ per location, already running inside MyStudio.

Lead response that converts

Best Practice: Respond within 5 minutes or conversion drops 10% per minute.

Built In: Amplify AI responds in seconds using proven conversion scripts from thousands of successful enrollments.

Result: 3× conversion rates without sales staff or training.

Trial-to-member sequences

Best Practice: Nurture trials with specific touchpoints at proven intervals (Day 1, 3, 7, 14).

Built In: Pre-built automation sequences with optimized timing. Customize the wording, keep the structure.

Result: 40–60% trial conversion vs. 20–30% with manual follow-up.

Engagement monitoring

Best Practice: Catch disengagement early. Students missing 2+ classes are 5× more likely to cancel.

Built In: Automatic alerts for concerning patterns, with re-engagement triggered at the right time.

Result: Save members you would have lost.

Revenue diversification

Best Practice: Generate 30–40% of revenue from camps, events, retail, and workshops.

Built In: Event registration, e-commerce, and camp management as core features, not add-ons.

Result: Revenue stability beyond memberships alone.

Smart payment recovery

Best Practice: Retry failed payments on the days and times proven to maximize recovery.

Built In: Optimized retry schedules and professional communication templates.

Result: 85–90% recovery vs. 40–50% with manual follow-up.

Multi-location consistency

Best Practice: Standardize operations while allowing local flexibility.

Built In: Centralized control with location-specific customization. Roll out changes in minutes.

Result: Scale without chaos.

Everything else your studio runs on

The rest of the platform, because a studio runs on more than conversions and retention.

01

Website & o

Families discover programs, book trials, and enroll online, without you needing to be there.

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02

Mobile app

Members stay connected through a branded app: schedules, announcements, and their own progress.

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03

One source for all communication

Texts, emails, and app notifications to your whole school or specific groups, from one place.

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04

Digital waivers

Signed before the first class, stored automatically, never lost in a filing cabinet.

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05

Point of ale & etail

Sell gear and merchandise in person or through the app, tied to the same member profiles.

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06

Reporting & nalytics

Revenue, projected billing, attendance, and trial conversion in dashboards you'll actually check.

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Your studio automation questions, answered

What owners ask before they hand the busywork to the system.

How do you automate a martial arts school?

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Start with the operations that repeat: lead follow-up, trial nurture, billing, and attendance tracking. MyStudio ships with these workflows pre-built on proven timing, so automation starts the day you do, not after months of setup.

How do you streamline studio operations?

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Consolidate first, then automate. When registration, billing, scheduling, attendance, and communication run in one platform, data flows between them without manual entry, and the system handles follow-ups, retries, and alerts on its own.

How much time can studio operations software save?

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Amplify AI alone saves 15–20 minutes per lead by handling initial engagement and follow-up. Add automated billing, attendance alerts, and pre-built sequences, and evenings spent on admin shrink to minutes of review.

How are best practices "built in"?

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Features are designed around proven strategies: the timing of sequences, the structure of lead response, the logic of payment retry. Best practices provide the structure, and you add your personality and voice.

Stop guessing. Start succeeding.

The strategies that took InCourage to $1M+ per location are built into every feature. Best practices aren't what you learn after years of struggle. They're what you start with.