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The world is raving about artificial intelligence (AI) technologies like ChatGPT, and for good reason: AI has the potential to reshape nearly every aspect of our lives, including how you manage your fitness studio. When correctly implemented AI technology has the potential to improve your customer acquisition, retention, and service—let's embrace it's potential.

The huge growth in interest toward mixed martial arts, alongside sustained karate trends, is generating intense interest, arguably more so than the arts’ first heyday over half a century ago.

Clients are undoubtedly the lifeblood of your fitness center. But your center’s staff is the foundational glue that holds everything together. Your staff is the face of your business, and ensuring you have the right team members is critical to your success.

MyStudio franchise management software can help scale your fitness business faster and ease day-to-day operational challenges. From the front desk to the corporate office MyStudio supplies one fully integrated platform.

A pivotal step to business growth is team development. Learn how to invest in your team with training and compensation from MyStudio’s founder, Tu Le.

Check out this trial conversion playbook and discover how to grow your fitness studio by converting more trials into long-term high-value members.

We didn’t know it at the time, but some of the decisions that we made back in 2018 — along with some good luck that we stumbled upon along the way — allowed us to not only survive during the course of the pandemic, but to thrive: we had a record year in 2020.

Increasing operational efficiency is one of the best ways to improve your business’s net profit, and the tools you have in place might be the secret to accomplishing this.

An effective multilocation marketing strategy will help you keep your messaging on-brand, increase opportunities to connect with customers and ensure that each location gets the appropriate attention. The following guide looks into multilocation marketing and the five most essential elements of a successful multilocation marketing strategy.