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Not knowing your break-even point could be costing your studio money. In this post, we break down why understanding your break-even point is critical for long-term growth—and offer a free calculator to help you find your number.

Tired of manually tracking and following up with leads? Learn how to automate lead generation and follow-ups using MyStudio, Zapier, and Amplify. This guide walks you through capturing leads instantly, engaging them in real time, and converting them into paying customers—all without extra work. Plus, grab a free step-by-step guide that includes high-converting Facebook and Instagram ad templates.

Choosing the right membership management software is crucial for business owners looking to streamline operations, automate payments, and enhance member engagement. This guide dives into the common frustrations of bad software, the hidden costs of cheap solutions, and what to look for in a platform that actually supports business growth. From fitness class scheduling and gym reporting software to seamless communication and trusted customer support, we cover everything you need to make an informed decision.

Get stronger, fitter, and more confident with 50 CrossFit workouts for beginners, segmented by bodyweight, dumbbell, and gym-based exercises. Whether you're training at home or in a gym, this guide breaks down workouts to fit your fitness level and available equipment. Start now and take your CrossFit journey to the next level!

The MyStudio Summit brings together martial arts studio owners for hands-on coaching, business strategy insights, and MyStudio optimization. This post recaps key takeaways from January’s summit and previews the upcoming March 28 event in Orlando, where industry leaders will share strategies to scale and grow successfully.

Short-form content is dominating digital marketing, with platforms like TikTok, Instagram Reels, and YouTube Shorts driving engagement. As attention spans shrink, brands must leverage bite-sized videos to captivate audiences, boost virality, and increase conversions. This guide explores why short-form content works, trends shaping 2025, and strategies to maximize impact.

Understanding your monthly recurring revenue (MRR) is essential for running a successful fitness or martial arts studio. This blog breaks down why MRR matters, how to track it, and strategies to increase revenue and retain members. Learn how MyStudio’s tools can help you manage your MRR effectively and make data-driven decisions.

Customer churn is a major concern for local business owners, especially those running membership-based models like martial arts studios and fitness centers. This guide breaks down how to calculate churn, explains its financial impact, and provides four actionable strategies to improve retention. From optimizing onboarding and incentivizing loyalty to monitoring member activity and fostering a strong community, learn how to keep your customers engaged and reduce churn effectively.

Learn how the Starbucks effect can transform your local business. This blog explores how personalized experiences drive loyalty and growth, with practical strategies tailored for fitness studios, martial arts academies, and membership-based businesses.