Studio owner and instructors on the mat at a busy martial arts school
MyStudio dashboard showing lead conversion, camp registrations, and billing in one place
Exponential Earning Growth

Earn more without working harder

Your earnings are capped by the hours in your day. MyStudio removes that ceiling. Leads convert automatically, camps fill in minutes, and billing runs itself.

3× more leads converted
with MyStudio lead conversion software vs. manual follow-up
$120K in pre-registrations
from a single email — one MyStudio client, 15 minutes
51× conservative ROI
on your MyStudio subscription — first year
24/7 lead response with Amplify AI

24/7 Lead Response with Amplify AI

A parent is scrolling at 10pm. Amplify answers their questions and books the trial while you sleep. Your best salesperson, around the clock.

3× conversion vs. waiting until morning

Learn more about lead conversion
Camps and classes that actually fill

Camps & Classes That Actually Fill

Create a registration page in minutes, share the link, and watch families sign up and pay from their phones.

$120K in pre-registrations in 15 minutes

Learn more about camp and class registration
Enrollment on their schedule

Enrollment On Their Schedule

Parents browse programs, book trials, and join memberships whenever they want, from your website, member app, or a shared link.

More convenience means more conversions

Learn more about the member app
Billing that works itself

Billing That Works Itself

Billing runs on time, failed cards retry themselves, and families update payment info in the app. No collection calls.

Predictable income every month, no manual effort

Learn more about billing
Always-on retail point of sale

Always-On Retail Point of Sale Software

Parents buy gear, uniforms, and equipment through the member app 24/7. Studios average a 25–35% increase in retail revenue.

Revenue streams that run without you

Learn more about point of sale
Trial-to-member automation

Trial-to-Member Automation

Automated sequences guide trial students to membership with proven timing. No leads slip through because you got busy.

40–60% trial conversion vs. 20–30% manual

Learn more about marketing automation
Revenue math

What one year on MyStudio adds up to

Better Lead Conversion
at 3× conversion rate
+$10,800/yr
Camp & Workshop Revenue
4 camps × 30 students × $200
+$24,000
Trial Conversion Lift
5 extra members/mo × $150
+$9,000
Event Registration
8 events × 40 participants × $35
+$11,200
Membership Upgrades
10 upgrades × $50/mo difference
+$6,000
★ ★ ★ ★ ★
I got my evenings back with my family.
Don Newell, Martial Arts Training Institute
★ ★ ★ ★ ★
Within 10 minutes I had 10 different families enroll for next year. It was just that easy.
Joey Imperatori, Imperatori Martial Arts
Proven Best Practices

Success built in. Not figured out.

Most gym software is built by developers who've never run a studio. MyStudio was built by owners who scaled five locations past $1M each, and their systems are built into every feature.

$1M+ revenue per location
achieved by MyStudio's own founders using the same platform
30% net profit
maintained at each InCourage location
HBS + Kellogg MBA methodology
Harvard Business School and Kellogg thinking behind every feature
MyStudio platform dashboard used by the founders' own studios
Lead response
5 min

Respond fast or lose them

Conversion drops 10% for every minute of delay. Amplify responds in seconds, using scripts built from thousands of successful enrollments.

3× conversion rates, zero training required

Trial nurture
Day 1, 3, 7, 14

Proven follow-up timing

Pre-built sequences with optimized timing. Customize the words. The structure that converts is already there.

40–60% trial conversion vs. 20–30% manual

Retention
2+ missed classes

Catch at-risk students early

Students who miss 2+ classes are 5× more likely to cancel. MyStudio flags them automatically and triggers re-engagement before they quietly disappear.

Save members you'd otherwise never know were leaving

Your MyStudio questions, answered

Straight answers on what's included, what MyStudio replaces, and what it costs.

What's included in MyStudio?

+

Automated billing, class scheduling, attendance tracking, 24/7 lead conversion with Amplify AI, trial-to-member automation, point of sale, digital waivers, and a branded member app. Plans start at $99/month per location with no contracts.

Can MyStudio replace my club management software and other tools?

+

Yes. MyStudio combines CRM, registration, billing, marketing automation, and point of sale in one system, usually at a lower total cost than the tools it replaces.

How is MyStudio different from standard gym membership software?

+

Generic gym membership software is built for fitness clubs. MyStudio is built for martial arts schools and enrichment programs — with belt and rank tracking, camp and event registration, parent communication, and trial-to-member workflows that general platforms don't include.

Remove the barriers between you and your studio's potential.

Every martial arts studio and enrichment program has the potential to be everything its owner dreamed it could be. MyStudio simply removes the barriers standing in the way.

2,400+ studios worldwide
500K+ active members on platform
$30M+ processed monthly
$99/mo starting price, no contracts