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Tu Le

About the author

Tu Le

Founder & CEO

Tu Le began training in taekwondo at 13 and bought his first martial arts studio at 25. He went on to build InCourage Martial Arts into five locations, each generating more than $1 million annually with lean teams and roughly 30% net margins. When he couldn’t find software built to run studios that way, he created MyStudio. Today, as CEO of MyStudio and host of Simple Profit with Tu Le, he shares practical strategies to help martial arts school owners simplify operations and build leaner, more profitable businesses.

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Articles by this author

Business

The 3 KPIs every studio owner should track

Tu Le shares the 3 KPIs he checks on all six of his schools every quarter, and why a school can bring in $1 million and still net only $60,000 without them. This post breaks down each one, includes a free worksheet to calculate your own numbers, and links to the full podcast episode, where Tu also covers rent negotiation, staffing, and how to know if you're ready to open a second location.

A magnifier glass focusing on a group of people. Understanding TAM - MyStudio insights.
Marketing

Mastering Total Addressable Market (TAM) for Local Business Growth

Understanding your total addressable market (TAM) can transform the way you run your local business. This blog explores the importance of TAM, steps to examine it, and actionable strategies to grow your market share. With insights into audience targeting, data sources, and tools like MyStudio, you can make smarter decisions and uncover untapped opportunities in your market.

MyStudio types of martial arts and business opportunities
Business

Mastering success: Comprehensive guide to 10 martial arts styles and their studio business opportunities

This comprehensive guide explores the top 10 martial arts styles, detailing their unique characteristics and the business opportunities each offers for studio owners. Discover how mastering these styles can lead to success both on the mat and in your studio business.