FS Mixed Martial Arts & Fitness increased sales 46% month over month

FS Mixed Martial Arts and Fitness is a martial arts school in Katy, Texas, opened in late 2016 by owner Tien Nguyen. After being let go from oil and gas, Tien considered managing a boxing franchise — until his coach talked him out of it: "Don't franchise and work for other people. Just open your own." Unconvinced he was qualified, he did it anyway.

‍

Now approaching its 10-year anniversary, the studio has weathered a full COVID closure and two moves — most recently into a larger space, up and running within a week.

‍

Tien ran the studio on Kicksite from day one, doing everything himself. "I was actually teaching classes in the little 15 minutes I had in between as I had to do all the signups. And then after class, I'm cleaning, then I have to do all the marketing and all the inventory and all the ordering."

‍

Kicksite had no mobile app, no real-time website publishing, and no way for customers to pay themselves — Tien keyed in every card by hand. Competitors like Mind Body, Spark, and Rainmaker called constantly, but he kept saying no: "I'm okay. I'm happy. I've been using this. I'm comfortable."

Tien doesn't remember exactly how he found MyStudio — an email or an ad, he thinks — but he asked pointed questions about what Kicksite couldn't do, and MyStudio said yes to all of it.

‍

"One was having the mobile app, which is really helpful. Two was being able to make adjustments to your website and upload and publish real time... as opposed to me having to manually enter in everyone's credit card information and have them run the card."

— Tien Nguyen, FS Mixed Martial Arts & Fitness

‍

The COVID closure gave him time to build out every program and automation by hand. "That made me kind of good at it, because I had to do it." What set MyStudio apart from the competitors pitching him: it was built for martial arts owners, with the mobile app and real-time tools Kicksite never had.

‍

Amplify AI is booking its own appointments. Tien's team now uses Amplify AI to handle inbound leads and reactivate old ones. "They send a message... they ask for the date of birth, the child, and then boom, they're in the system." Checking the day's schedule often just means checking what Amplify already booked.

‍

Enrollment and payment happen entirely on a phone. Tien builds a program on the spot — down payment, first payment, stipulations included — and texts the family a link. "I'll set up all the payment for you. I'll text it to you... boom, they'll just do it that way." What used to mean running a card by hand now takes a text and a signature.

‍

"If I needed to add a hat, I can just boom, add a hat... change description, change the price. Boom. Publish it, refresh it. Boom. They're ready to work for it."

— Tien Nguyen, FS Mixed Martial Arts & Fitness

‍

Real-time publishing turned into real-time revenue. Tien builds promotions and discount codes himself, scheduling exactly when they go live — no developer needed. That flexibility shows up in the numbers: "For July we were able to hit 44,000 in sales for the month... we were averaging about 30." For December's holiday sale, he's targeting $75,000–$80,000 in a single day, using custom charges and split payments to move families through checkout fast.

‍

Mobile admin means the studio doesn't stop when Tien travels. "Even if I'm not in town... I pull up the mobile admin and I can still look... it's right there on my phone." That accessibility has let him bring on three to four coaches and program directors — he's no longer the studio's only front desk, instructor, and janitor.

‍

"MyStudio gives you the capability to be flexible and to have the real-time ability to make changes on the fly, whether it be to your app or to your website... you literally just have a refresh and it's there."

— Tien Nguyen, FS Mixed Martial Arts & Fitness — Katy, TX

‍