One Martial Arts Grew Camp Revenue $10K to $120K
One Martial Arts was already a respected name in its community before adopting MyStudio. In eight years since joining, Brannon has scaled to million-dollar schools while getting back the time to coach, spend with family, and live outside the business.
The challenge
Brannon had built strong studios and a well-known brand — the kind of school families in the community already knew and trusted. But strong branding didn't solve the operational ceiling. Pre-registration campaigns for camps and programs were pulling in $10,000 to $20,000 at most. The referral engine worked, but scaling revenue meant scaling manual work — chasing sign-ups, following up with lapsed families, and running every campaign the hard way. Growth was possible, but it came at the cost of time. Time with family. Time coaching. Time being anything other than the operator of the business.
What they did
Brannon joined MyStudio eight years ago and rebuilt how the business operated around what the platform made easy. Pre-registration campaigns moved into MyStudio's shareable links and mass communication tools. Every event became a lead-capture opportunity. Every family who touched the studio landed in the database — automatically. Lapsed members got re-engaged with targeted messages rather than one-off phone calls. And the systems ran whether Brannon was on the floor or off it.