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Imperatori Martial Arts

Imperatori Martial Arts Re-Enrolled 10 Families in Minutes

After COVID dropped his active student count from 500+ to under 100 and his old software corrupted beyond recovery, Joey adopted MyStudio to rebuild. Within a year, he was re-enrolling lapsed families in minutes and turning his student database into his most valuable growth asset.

Martial arts
·
Georgia, US
·
1
locations
10
families re-enrolled in 10 minutes from one text
80%
of snow day campers brand new to the studio
3x
summer camp attendance growth over three years

The challenge

COVID closed group classes for nearly a year. When Joey reopened, his active student base had fallen from 500+ to under 100, and his studio management software corrupted at the same time — the backup had overwritten the corrupted file before anyone noticed. He went back to paper: manual attendance cards, hand-built spreadsheets, paper enrollment contracts. The referral engine that had powered his growth for decades stopped working.

What they did

Joey started a MyStudio trial after a friend introduced him to co-founder Tu Le. MyStudio's onboarding team migrated his existing data, set up his programs, and got him live with minimal work on his end. He began building his lead database inside the platform, using MyStudio's mass communication tools to re-engage lapsed families and turn every new inquiry into a captured contact.

MyStudio features used:
Automated lead follow-up Mass communication (SMS + email) Segmented lists and filters Event registration Membership setup and re-enrollment flows Data migration and onboarding support