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Throw the Most Be-Witching Halloween Party Ever

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Spooky season is upon us once again!

Between the leaves changing, the great fall weather, the fun costumes, the delicious candy, and (of course) all the spooky-vibes: October is hands down one of the best months of the whole year.

Decorating your school and hosting a Halloween-themed event/party will get your customers excited and could actually help generate some added revenue and pull in new potential students.

Existing students will look forward to coming to class so they can see the cool decorations, play themed games, and/or get some candy after class. On top of that, hosting a themed event/party is a great way to bring brand new potential customers through your door and show them everything you have to offer!

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Here are a couple tips and ideas for this Halloween season to help ensure that your event is THE event of the season:

General Theme and Vibe

Step one: decorate! I can’t stress enough just how critical this first step really is. Walking in the door and seeing spiderwebs draped from the ceiling and pumpkins everywhere will get students excited and immediately lift their mood, just from walking in the door.

One thing to keep in mind, however, is try not to go too scary. Depending on the age range that you have at your school, some younger students will be very wary of super-scary or bloody decorations, so avoid putting the grim reaper or realistic spiders everywhere.

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Besides the fun decorations, there’s a few more iconic symbols of the holiday that you won’t want to miss. Like CANDY!

While it’s important to still talk about leading a healthy lifestyle, offering small candy treats during or after class for well behaved students can help keep the students engaged and active during the classes and end their day on a high (and delicious) note!

And, of course, the third and final staple of the holiday? Costumes!

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Don’t be afraid to dress up with your students and use the costumes to help promote an upcoming Halloween event.

Once at InCourage Martial Arts, the parent studio of MyStudio, one of the instructors dressed up as Olaf (the snowman from Frozen) and taught a class for younger students to promote the upcoming Halloween party … and every single student in that class signed up for it that year!

Don’t forget to have fun with it — the students will love seeing your fun side and they want to see their instructors get excited about the holiday too. Your excitement will be contagious!

Make sure that your event is also a costume affair and dress up for it. Both you and your students will love it and kids are always excited to show off their cool new costumes for the year — it’ll help sell tickets.

The Annual Halloween Party — Before You Party

So you’ve got the decorations set up, and you’ve been handing out candy, and dressing in costumes so the mood is set and you’re ready to go … so let’s throw this party!

You’ll want to pick a date and time and set up a way to sell tickets to your students. This can be in person during or after class or with online sales. Using an app like MyStudio will give you the opportunity to sell and promote the event not only on the app itself for your customers, but you can also send out a URL and promote it to new potential customers.

Just as a quick note, when picking the date and time, do NOT host anything on the day of Halloween. No one will come and you’ll be left disappointed - hey’re all out trick-or-treating. The closest Friday or Saturday night to Halloween would be best.

Sample Flyer

Whatever date you decide to go with, make sure you’re promoting it on social media and in person during classes leading up to it, throughout October.

If you’re using the MyStudio app or a similar program, take the URL for your event and create a bit.ly link that you can put up on flyers and get marketing!

Sample Flyer

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Some more really fun ways to market your event include:

  • Playing special Halloween themed games during training/classes
  • Offering candy at the end of classes, maybe with a mini-flyer attacted
  • Or teaching class in a custume like we mentioned earlier!

All this promotion is to help ensure that your event is a success and has plenty of attendees. You can use this event to generate new potential customers and grow your business, but you’ll need it to be a big, popular event for that plan to succeed.

Consider making the Halloween event a “bring-a-friend” night, where your current students can bring a friend with them to party and spend time together. This gives you the chance to show off how fun your school is and convince these new families to join your program.

Want a pre-made event that you can edit and customize then send out to your students? If you already have a MyStudio account with us, reach out through our chat support and ask for a clone of the Halloween Sample Event and we’ll copy it over to your account — totally free!

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The Annual Halloween Party — The Party Itself

In order for the plan of generating new customers and additional revenue to work, the party itself needs to be a big hit so let’s look at some fun activities you can include to help make sure it’s an absolute scream!

A Haunted House:

  • Please note that this should be a smaller or secluded area that is optional. Not everyone is into “scary” things and should be given the opportunity to pass without feeling embarrassed or called out.
  • InCourage would usually host the haunted house on the school bus used for the After School program. It was a small space that was easy to decorate and had a straightforward path through — plus anyone who wanted to opt out could easily skip that part since it wasn’t in the building!

Themed Games:

  • I almost always recommend themed dodgeball for any event. Adding zombies, ghosts, or witches to regular games and activities instantly makes them fresh and new for your event.

Non Physical Games/Activitics:

  • This can include things like simple arts and crafts (make a pumpkin out of a paper plate or a graveyard out of an egg carton) or games that don’t require so much space or moving around (like wrapping up “mummies” with toilet paper).

Glow-in-the-dark or Neon Lights:

  • This helps make things a little bit more “spooky” without actually turning out all the lights and making things too scary for younger students. Plus, everyone loves glow sticks!

Want some cool themed game ideas? InCourage Systems offer fun event plans, camp operations, and themed game instructions for you to access and use for your own school, camps, and events.

As a special Halloween treat, we will send you a themed Halloween game plan for free to try out — just send us a quick email at info@mystudio.academy!

And there you have it — a fine recipe for success this Halloween season.

Don’t forget that, above all else, to have fun with this. Halloween is such a fun holiday and bringing even just a little bit of that into your school is an incredible thing and your students will LOVE it.

Have fun and stay spooky!

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